The processing of personal data, for example the name, address, e-mail address or telephone number of a person concerned, is always carried out in accordance with basic data protection regulations and in accordance with the country-specific data protection regulations applicable to heroyne UG. By means of this data protection declaration, our company wishes to inform the public about the nature, scope and purpose of the personal data we collect, use and process. In addition, this privacy policy will inform individuals about their rights.

 

heroyne UG, as the entity responsible for data processing, has implemented numerous technical and organisational measures to ensure that the personal data processed via this website are protected as completely as possible. Nevertheless, internet-based data transmissions can always have security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every affected person is free to transmit personal data to us by alternative means, such as telephone.

 

1. Definitions

 

The data protection declaration of heroyne UG is based on the terms used by the European directives and regulations when the General Data Protection Regulation (GDPR) was issued. Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.

 

In this data protection declaration, we use, inter alia, the following terms:

 

a)    Personal Data 

 

Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

 

b)    Data subject 

 

Data subject is any identified or identifiable natural person, whose personal data are processed by the controller responsible for the processing.

 

c)    Processing

 

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

 

d)    Restriction of processing 

 

Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

 

e)    Profiling

 

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

 

f)      Pseudonymisation

 

Pseudonymisation is the processing of personal data in such a manner that it can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

 

g)    Controller or controller responsible for the processing

 

Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

 

h)    Processor

 

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

 

i)      Recipient

 

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of these data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

 

j)      Third party

 

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, is authorised to process personal data.

 

k)    Consent

 

Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

 

2. Name and Address of the Controller 

 

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

 

heroyne UG

Torstraße 72

10119 Berlin

Germany

 

E-Mail: contact@heroyne.com

Website: www.heroyne.com

 

3. Name and Address of the Data Protection Officer 

 

The data protection officer of the controller is: Theresia Schick

 

heroyne UG

Torstraße 72

10119 Berlin

Germany

 

E-Mail: contact@heroyne.com

Website: www.heroyne.com

 

Any data subject may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection.

 

4. Cookies

 

The Internet pages of heroyne UG use cookies. These are text files that are stored in a computer system via an Internet browser.

 

Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to differentiate the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognised and identified using the unique cookie ID.

 

Using cookies, heroyne UG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

 

By means of a cookie, the information and offers on our website can be optimised with the user in mind. Cookies allow us, as previously mentioned, to recognise our website users. The purpose of this recognition is to make it easier for users to utilise our website. The website user that uses cookies, for example, does not have to enter access data each time the website is accessed, because this is taken over by the website, and the cookie is thus stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online store remembers the articles that a customer has placed in the virtual shopping cart via a cookie.

 

The data subject may, at any time, prevent the use of cookies through our website by means of a corresponding setting of the Internet browser, even permanently. Furthermore, already in use cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the data subject deactivates the use of cookies in the Internet browser used, not all functions of our website may be entirely usable.

 

 

5. Collection of General Data and Information

 

The website of heroyne UG collects a series of general data and information when a data subject or automated system calls up the website. These general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems. 

 

When using these general data and information, heroyne UG does not draw any conclusions about the data subject. Instead, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website as well as its ads, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyberattack. Therefore, heroyne UG analyses anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject. 

 

6. Registration on our website

 

The data subject can register on the website of the controller with the indication of personal data. Which personal data are transmitted to the controller is determined by the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller, and for his own purposes. The controller may request transfer to one or more processors (e.g. a parcel service) that also uses personal data for an internal purpose which is attributable to the controller.

 

By registering on the website of the controller, the IP address—assigned by the Internet service provider (ISP) and used by the data subject—date, and time of the registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services, and, if necessary, to make it possible to investigate committed offences. Insofar, the storage of this data is essential to secure the controller. This data is not passed on to third parties unless there is a statutory obligation to pass on the data, or if the transfer serves the aim of criminal prosecution.

 

The registration of the data subject, with the voluntary indication of personal data, is intended to enable the controller to offer the data subject contents or services that may only be offered to registered users due to the nature of the matter in question. Registered persons are free to change the personal data specified during the registration at any time, or to have them completely deleted from the data stock of the controller.

 

The data controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. Furthermore, the data controller shall correct or erase personal data at the request or indication of the data subject, insofar as there are no statutory storage obligations. The entirety of the controller’s employees is available to the data subject in this respect as contact persons.

 

7. Newsletter Subscription

 

On the heroyne UG website, users are offered the opportunity to subscribe to our company newsletter. The personal data transmitted to the data controller when subscribing to the newsletter is determined by the entry mask used for this purpose.

 

heroyne UG informs its customers and business partners about the company's offers at regular intervals through a newsletter. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation e-mail in the double opt-in procedure will be sent to the e-mail address entered for the first time by the data subject. This confirmation e-mail is used to check whether the owner of the e-mail address as the data subject has authorised the receipt of the newsletter.

 

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) to the computer system used by the data subject at the time of registration as well as the date and time of registration. The collection of this data is necessary to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves to safeguard the data controller legally.

 

The personal data collected as part of a newsletter registration will only be used to send our newsletter. Furthermore, subscribers to the newsletter will be informed by e-mail if this is necessary for the operation of the newsletter service or registration, as might be the case in the event of changes to the newsletter offer or technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter delivery, can be revoked at any time. To revoke your consent, you will find a corresponding link in every newsletter. It is also possible at any time to unsubscribe from the newsletter service directly on the website of the data controller or to inform the data controller of this in any other way.

 

8. Newsletter Tracking

 

The heroyne UG newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and analysis. This allows statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixels, heroyne UG can recognise if and when an affected person opened an e-mail and which links in the e-mail were accessed by the data subject.

 

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimise the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the relevant separate declaration of consent submitted via the double opt-in procedure. After a revocation, these personal data will be deleted by the data controller. heroyne UG automatically interprets a deregistration from the receipt of the newsletter as a revocation.

 

9. Contacting us via the website

 

Due to legal regulations, the heroyne UG website contains information that allows fast electronic contact with our company and direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the data controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.

 

10. Subscribing to comments in the blog on the website

 

Comments posted on the heroyne UG blog can be subscribed to by third parties. In particular, it is possible for a commenter to subscribe to the comments following his or her comment on a specific blog post.

 

If a data subject chooses the option to subscribe to comments, the data controller shall send an automatic confirmation e-mail using the double opt-in procedure to verify that the owner of the e-mail address specified has opted for this. The option to subscribe to comments can be cancelled at any time.

 

11. Routine Erasure or Restriction of Processing of Personal Data

 

The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

 

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

 

12. Rights of the Data Subject 

 

a)    Right of confirmation

 

Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether the personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.

 

b)    Right of access

 

Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:

 

the purposes of the processing;

 

the categories of personal data concerned;

 

the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;

 

where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;

 

the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;

 

the existence of the right to complain to a regulatory authority;

 

where the personal data are not collected from the data subject, any available information as to their source;

 

the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

 

Furthermore, the data subject shall have the right to obtain information as to whether personal data are transferred to a third country or an international organisation. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

 

If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.

 

c)    Right to rectification

 

Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

 

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

 

d)    Right to erasure (Right to be forgotten)

 

Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have an obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

 

The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.

 

The data subject withdraws consent to which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.

 

The data subject objects to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.

 

The personal data have been unlawfully processed.

 

The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.

 

The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

 

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by heroyne UG, he or she may, at any time, contact any employee of the controller. An employee of heroyne UG shall promptly ensure that the erasure request is complied with immediately.

 

Where the personal data has been made public by heroyne UG and where our company is obliged to delete the personal data in accordance with Article 17(1) of the GDPR, heroyne UG shall take appropriate measures, also of a technical nature, taking into account the available technology and the implementation costs, to inform other persons responsible for data processing who process the published personal data that the person concerned has requested the deletion of all links to this personal data or copies or replications of this personal data from these other persons responsible for data processing, insofar as the processing is not required. The employee of heroyne UG will take the necessary steps in individual cases.

 

e)    Right of restriction of processing

 

Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

 

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.

 

The processing is unlawful, and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.

 

The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.

 

The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

 

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by heroyne UG, he or she may at any time contact any employee of the controller. The employee of heroyne UG will arrange the restriction of the processing.

 

f)     Right to data portability

 

Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

 

Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

 

In order to assert the right to data portability, the data subject may at any time contact any employee of heroyne UG.

 

g)    Right to object

 

Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

 

heroyne UG shall no longer process the personal data in the event of the objection unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

 

If heroyne UG processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to heroyne UG to the processing for direct marketing purposes, heroyne UG will no longer process the personal data for these purposes.

 

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by heroyne UG for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

 

In order to exercise the right to object, the data subject may contact any employee of heroyne UG. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.

 

h)    Automated individual decision-making, including profiling

 

Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

 

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, heroyne UG shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

 

If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may at any time do so by contacting an employee of the controller.

 

i)      Right to withdraw data protection consent

 

Each data subject shall have the right granted by the European directive and regulation maker to withdraw his or her consent to processing of his or her personal data at any time.

 

If the data subject wishes to exercise his or her right to withdraw consent, he or she may, at any time, contact any employee of the controller.

 

13. Data Protection for Applications and Application Procedures

 

The data controller shall collect and process the personal data of applicants for the purpose of the processing of the application procedure. The processing may also be carried out electronically. This is the case, in particular, if an applicant submits corresponding application documents by e-mail or by means of a web form on the website to the controller. If the data controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If no employment contract is concluded with the applicant by the controller, the application documents shall be automatically erased two months after notification of the refusal decision, provided that no other legitimate interests of the controller are opposed to the erasure. Another legitimate interest in this relation is, e.g. a burden of proof in a procedure under the General Equal Treatment Act (AGG).

 

14. Data protection provisions on the use and application of Facebook

 

The data controller has integrated Facebook components on this website. Facebook is a social network.

 

A social network is an Internet-based social meeting place, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friendship requests.

 

The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland if a data subject lives outside the USA or Canada.

 

Whenever one of the individual pages of this website is accessed, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE As part of this technical process; Facebook obtains information about which specific sub-page of our website is visited by the data subject.

 

Insofar as the data subject is logged into Facebook at the same time, Facebook recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the data subject's stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, such as the "Like" button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

 

Facebook receives information through the Facebook component that the data subject has visited our website whenever the data subject is logged in to Facebook at the same time as accessing our website, regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transferred to Facebook in this way, he or she can prevent the transfer by logging out of his or her Facebook account before accessing our website.

 

Facebook's published privacy policy, which is available at https://de-de.facebook.com/about/privacy/, discloses the collection, processing and use of personal information by Facebook. It also explains which settings Facebook offers to protect the privacy of the data subject. Furthermore, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

 

15. Data Protection Provisions on the use and application of Google Analytics (with Anonymisation Function)

 

On this website, the controller has integrated the component of Google Analytics (with the anonymiser function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behaviour of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimisation of a website and in order to carry out a cost-benefit analysis of Internet advertising.

 

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

 

For the web analytics through Google Analytics the controller uses the application “_gat. _anonymizeIp”. By means of this application the IP address of the Internet connection of the data subject is abridged by Google and anonymised when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.

 

The purpose of the Google Analytics component is to analyse the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.

 

Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyse the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.

 

The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits of our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

 

The data subject may, as stated above, prevent the setting of cookies through our website at any time by adjusting the web browser used; thus, permanently denying the use of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

 

In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through a JavaScript that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other person who is attributable to their sphere of competence or is disabled, it is possible to execute the reinstallation or reactivation of the browser add-ons.

 

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.

 

16. Data protection provisions on the use and application of Google Remarketing 

 

The data controller has integrated Google Remarketing services into this website. Google Remarketing is a Google AdWords feature that enables a company to display advertisements to Internet users who have previously been on the company's website. The integration of Google Remarketing, therefore, allows a company to create user-related advertisements and consequently to display advertisements of interest to the Internet user.

 

Google Remarketing services are operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

 

The purpose of Google Remarketing is to display advertisements that are relevant to the interest of the user. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

 

Google Remarketing places a cookie on the information technology system of the data subject. Cookies have been explained previously. When cookies are used, Google is able to recognise visitors to our website, who subsequently visit websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Remarketing service has been integrated, the Internet browser of the data subject automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address or surfing behaviour of the user, which Google uses, among other things, to display advertisements relevant to the interests of the user.

 

The cookie is used to store personal information, such as the Internet pages visited by the data subject. Accordingly, each time a user visits our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through this technical process to third parties.

 

The data subject may refuse the use of cookies by selecting the appropriate settings on his or her internet browser, which will allow him or her to prevent the cookies from being set. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Furthermore, a cookie already used by Google Analytics can be deleted at any time via the Internet browser or other software programs.

 

Moreover, the data subject may object to the interest-related advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from any of the Internet browsers he or she uses and make the desired settings there.

 

Further information and the valid data protection regulations of Google can be accessed at https://www.google.de/intl/de/policies/privacy/.

 

17. Data protection provisions on the use and application of Google-AdWords

 

On this website, the controller has integrated Google AdWords. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google’s search results only then displayed, when the user utilises the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network, the ads are distributed on relevant web pages using an automatic algorithm, taking into account the previously defined keywords.

 

The operating company of Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

 

The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results pages (SERPs) of the search engine Google and an insertion of third-party advertising on our website.

 

If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology system of the data subject through Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g. the shopping cart from an online shop system, were called up on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached an AdWords ad on our website generated sales, that is, executed or cancelled a sale of goods.

 

The data and information collected using conversion cookie are used by Google to create visit statistics for our website. These visit statistics are used to determine the total number of users who have been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimise our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

 

The conversion cookie stores personal information, e.g. the Internet pages visited by the data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

 

The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the Internet browser or other software programs.

 

The data subject has a possibility of objecting to the interest-based advertisement of Google. Therefore, the data subject must access from each of the browsers in use the link www.google.de/settings/ads and set the desired settings.

 

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.

 

18. Data protection provisions on the use and application of Instagram

 

The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform that allows users to share photos and videos and to distribute such data in other social networks.

 

Instagram services are operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

 

Each time one of the individual pages of this Web site is accessed, operated by the data controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the data subject's information technology system is automatically prompted by the respective Instagram component to download a representation of the corresponding Instagram component. As part of this technical process, Instagram is informed of which specific sub-page of our website is visited by the data subject.

 

If the data subject is logged in to Instagram at the same time, Instagram recognises which specific page the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

 

Instagram receives information from the Instagram component that the data subject has visited our website whenever the data subject is logged in to Instagram at the same time as accessing our website, regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want Instagram to receive this information, they can prevent the transmission by logging out of their Instagram account before accessing our website.

 

For more information and to review Instagram's current privacy policies, please visit https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/

 

19. Payment method: Privacy policy for Klarna as the payment method

 

The data controller has integrated Klarna components into this website. Klarna is an online payment service provider that enables purchase on account or flexible payment by instalments. Klarna also offers other services, such as buyer protection or identity and credit checks.

 

Klarna is operated by Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

 

If during the ordering process in our online shop the person concerned selects either "purchase on account" or " instalment purchase" as the payment option, the data of the data subject is automatically transferred to Klarna. By selecting one of these payment options, the data subject consents to the transfer of personal data required for the processing of the invoice or instalment purchase or for checking identity and creditworthiness. 

 

The personal data transmitted to Klarna is usually first name, surname, address, date of birth, gender, email address, IP address, telephone number, mobile phone number as well as other data necessary for the processing of an invoice or instalment purchase. For the completion of the sales contract, such personal data are also necessary, which stand in connection with the respective order. In particular, there may be a mutual exchange of payment information such as bank details, card number, expiry date and CVC code, number of articles, article number, data on goods and services, prices and tax charges, information on previous purchasing behaviour or other information on the financial situation of the data subject. 

 

The transmission of data is intended in particular for identity verification, payment administration and fraud prevention purposes. The data controller will transfer personal data to Klarna in particular if there is a legitimate interest in the transfer. The personal data exchanged between Klarna and the controller will be transmitted by Klarna to credit agencies. The purpose of this transfer is to check identity and creditworthiness.

 

Klarna also passes on the personal data to affiliated companies (Klarna Group) and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data are to be processed on behalf of Klarna.

 

Klarna collects and uses data and information on the previous payment behaviour of the data subject as well as probability values for their behaviour in the future (so-called scoring) in order to decide on the establishment, implementation or termination of a contractual relationship. The scoring is calculated on the basis of scientifically recognised mathematical-statistical methods. 

 

The data subject has the option of withdrawing his/her consent to Klarna to handle personal data at any time. A revocation has no effect on personal data which must be processed, used or transmitted for (contractual) payment processing. 

 

Klarna's current data protection regulations can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

 

20. Payment method: Privacy policy for PayPal as the payment method

 

The data controller has integrated PayPal components into this website. PayPal is an online payment service provider. Payments are processed through so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also acts as a trustee and offers buyer protection services.

 

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

 

If the data subject selects "PayPal" as the payment option during the ordering process in our online shop, the data of the data subject is automatically transferred to PayPal. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.

 

The personal data transmitted to PayPal is usually first name, surname, address, email address, IP address, telephone number, mobile phone number or other data necessary for payment processing. For the completion of the sales contract, such personal data are also necessary, which stand in connection with the respective order.

 

The purpose of data transmission is to process payments and prevent fraud. The data controller will transfer personal data to PayPal, in particular, if there is a legitimate interest in the transfer. The personal data exchanged between PayPal and the data controller may be transferred by PayPal to credit reporting agencies. The purpose of this transfer is to check identity and creditworthiness.

 

PayPal may transfer the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data is to be processed on behalf of the customer.

 

The data subject has the opportunity to revoke his or her consent to PayPal, handling personal data at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing. 

 

The valid data protection regulations of PayPal can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

 

21. Payment method: Privacy policy for Sofortüberweisung as the payment method

 

The data controller has integrated Sofortüberweisung components on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung represents a technical procedure through which the online merchant immediately receives a payment confirmation. This enables the merchant to deliver goods, services or downloads to the customer immediately after the order has been placed.

 

The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

 

If the data subject selects "Sofortüberweisung" as a payment option during the ordering process in our online shop, the data of the data subject is automatically transferred to Sofortüberweisung. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.

 

In the case of purchase processing via Sofortüberweisung, the buyer transmits the PIN and the TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online merchant after a technical check of the account balance and retrieval of further data to check the account coverage. The online merchant is then automatically notified of the execution of the financial transaction.

 

The personal data exchanged with Sofortüberweisung is first name, surname, address, email address, IP address, telephone number, mobile phone number or other data necessary for payment processing. The purpose of data transmission is to process payments and prevent fraud. The data controller will transfer other personal data to Sofortüberweisung whenever there is a legitimate interest in the transfer. Personal data exchanged between Sofortüberweisung and the controller may be transferred by Sofortüberweisung to credit reference agencies. The purpose of this transfer is to check identity and creditworthiness.

 

If necessary, Sofortüberweisung passes on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data are to be processed on behalf of the customer.

 

The data subject has the possibility to revoke his/her consent to the handling of personal data at any time against Sofortüberweisung. A revocation has no effect on personal data which must be processed, used or transmitted for (contractual) payment processing.

 

The valid data protection regulations of Sofortüberweisung can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

 

22. Legal basis for the processing

 

Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6(1) lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example, in the case of inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of personal data is required, such as for the fulfilment of tax obligations, the processing is based on Art. 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or another third party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR). 

 

23. The legitimate interests pursued by the controller or by a third party

 

Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest is to carry out our business in favour of the well-being of all our employees and the shareholders.

 

24. Period for which the personal data will be stored

 

The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfilment of the contract or the initiation of a contract.

 

25. Provision of personal data as a statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

 

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact any employee. The employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data. 

 

26. Existence of automated decision-making

 

As a responsible company, we do not use automatic decision-making or profiling.